The North American Collegiate League (NACL) is an esports and entertainment organization that hosts video game tournaments and league play for universities and colleges, offering scholarship prizes. As a broadcasting company, the NACL streams and uploads matches, providing marketing opportunities for the organization and sponsors. They create engaging content with collegiate athletes, generating hype and relatability for current and aspiring college students. The NACL's system bridges the gap between academic and traditional sports scholarships, creating opportunities for students to pursue their passion while in school. In addition, the NACL offers brands and sponsors early entry into collegiate esports promotion, supporting education and promoting esports as a growing industry.